Struggling to find a niche? Here’s ten of the most profitable ones to start this year.
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Finding a niche is one of the most important steps to building a successful online business.
That being said, it’s also one of the most challenging.
There are literally thousands of niches around the world, but not every one you’ll find is going to be profitable.
Choose the wrong niche, and you’ll end up wasting time and money.
Choose the right one, and you’ve just struck a goldmine of passionate buyers that you can profit from.
So, how do you find a winning niche?
Don’t say we haven’t got you covered—pick out from one of these 10 HOT niches that are soaring in popularity this year.
Niche 1) Pets.
Whether it’s dogs, cats, rabbits or guinea pigs, pet owners aren’t afraid to splurge on their furry friendlies.
Back in 2019, $95.7 billion dollars was spent on pets alone, and this figure jumped to $99 billion in 2020.
So what’s the big deal around pets?
Well, if you’re a pet owner, you’ll know they’re more than just pets.
They are your best friend. Your bundle of joy. Your greatest teacher. Your source of happiness and fulfilment.
Just like a newborn baby, it’s these strong emotions that we associate with our pets that compel owners to gift their pets. Many don’t even have to think twice!
Whether you own an e-commerce store or blog, you can sell almost anything related to pets.
You can sell custom t-shirts and mugs that appeal to a particular pet.
You can sell trendy gizmos and gadgets that help to solve a particular problem, like this LED dog light.
And if you’re qualified to train a pet, you can even create an online course.
You can profit from all angles in this niche, so don’t hold back from exploring these ideas!
Niche 2) Gaming.
Now, gaming has always been a hot niche.
But due to covid-19 lockdown measures, interest in this niche has surged.
The global games market is currently worth $159.3 billion, and it’s not showing any signs of stopping.
While it seems obvious that game usage would rise, there’s a deeper reason why the gaming niche has gotten popular over the last year.
It solves the NEED for us humans to connect with others.
Everyone—no matter how much you cherish your ‘alone time’—has the innate need to feel love and belonging.
For some, covid restrictions have placed a wedge between us and our usual bubble of friends and family. We’re unable to physically see them.
Gaming, however, solves this.
It’s a virtual world that allows us to view, interact and play with other people without having to step out of the house.
It’s a place where we can still experience the same feelings as we do in person—and people will gladly pay for this!
Just check out the sheer number of gaming streamers on YouTube—and the thousands they’re making from it!
On that note, one great idea if you choose to go down this route, would be to open up a streaming channel.
You can also set up a blog around gaming and earn money through partner affiliate programs.
Or if you own a Print-On-Demand store, gaming t-shirts, mugs and hoodies are currently selling like crazy!
Again, this is another fantastic niche to get started with. And it’s not going away any time soon.
Niche 3) Personalization.
Don’t you just love receiving gifts that are made just for YOU?
Whether it’s your initials engraved onto a necklace, or your name printed onto a mug, there’s just something about personalised gifts that screams “I LOVE you!”
It’s no wonder why this is a terrific niche for Print-On-Demand sellers. People just can’t get enough of products that are solely created for THEM.
So much to the point where customers will happily pay twice, even three times the price for a personalized gift.
The options for personalization products are almost unlimited.
Blankets, pillows, mugs, t-shirts, hoodies and jewelry are among some of the hottest products to personalise right now.
And as for the type of personalisation, you can include names, messages and even faces on your products. Just check out some of these top-selling examples below.
What’s more, you don’t need to be an artist to create these designs. Simply head over to Fiverr and you’ll find a wide range of artists who you can hire to draw images on your behalf.
Personalisation is a top niche, and the profits you can make show for it!
Niche 4) Anime Lovers
Are you an anime lover?
Whether you are or not, this already-popular niche has recently become a huge hit in the POD industry.
All you have to do is go to a POD marketplace like RedBubble and see that the vast number of top-selling t-shirts are anime-inspired!
I mean, why not print your favorite manga character onto a pillow?
You can even go as far as turning an Anime lover’s pet into an Anime-style drawing that you can print onto things like mugs, phone cases and blankets.
It’s fascinating how much opportunity there is here—you just need to go and see for yourself!
Niche 5) Cryptocurrency.
Interest in cryptocurrencies like bitcoin is soaring, so it’s no surprise why we’ve added it to the list.
Unlike the above niches, selling customizable items related to cryptocurrency isn’t as effective as creating content around it.
Cryptocurrency is more of an interest than a passion, so most people in this space are likely on the lookout for valuable information.
This creates the perfect opportunity to offer valuable advice on the topic, while earning handsome commissions from crypto-related products as an affiliate.
If digital currencies are your thing, set up a YouTube channel or a blog and create content around popular topics like Bitcoin, trading and investing.
Niche 6) TikTok.
We don’t have to tell you how Tik-Tok the world has gone.
From teenage kids to middle aged parents, this new platform has rapidly taken the social media world by storm…
…And it’s the perfect place to find trendy products to sell.
For example, this popular moon light that went viral on Tik Tok, as well as this cool Galaxy projector.
If you own a dropshipping store, you only have to look as far as Aliexpress to source both items.
And if you consider yourself a Tik Tok superstar? Create a YouTube channel that offers helpful tips around the platform. (e.g. how to go viral!)
Niche 7) Birthdays.
Just think about it: your birthday comes EVERY year.
You know your birthday is this year, as well as 10 years from now.
That’s why this evergreen niche will always remain lucrative. People love to spoil themselves (and other people) with birthday gifts, and this where you come in.
You can sell birthday-related custom items, including t-shirts, mugs, hoodies, blankets, pillows and more.
You can even step up your game by offering personalised gifts that people can buy for that special someone on their day.
You can also boost your profits by offering matching t-shirts. T-shirts that can be worn by a whole family or a group of friends on someone’s big day.
Which brings us to our next money-making niche….
Niche 8) Family.
T-shirts aimed at family members are selling like hot cakes right now.
The saying “it’s the thought that counts” really rings true here. Family members tend to appreciate things that describe something very specific about them (good or bad!). It makes them feel special.
T-shirts around mums, dads, grandmas and grandpas, aunts and uncles are some of the most popular to sell right now.
Create text-based designs for each family member and see which one receives the best response from customers.
Niche 9) Streetwear.
There’s been a massive upward trend in Streetwear.
Despite it originating all the way back in the 90s, this hybrid of New York Hip-Hop & California’s Surf Skate fashion is only growing more popular every year.
How can you profit from it?
You can set up an online store and dropship streetwear from Aliexpress, or sell your own ‘All-Over’ print hoodies using a POD service such as Printful.
Because streetwear is very unique, it’s not easy for customers to price-check it against other types of streetwear. This gives you the power to charge a premium price (and rake in higher profits).
For our fashionistas, you can become an affiliate by setting up a Fashion blog or YouTube channel. Do a fashion haul where you buy and try streetwear, then direct people to your link where you can earn a commission.
Niche 10) Whatever YOU are passionate about!
Whatever you have a passion for is likely to be the best niche you can find.
When you’re the target customer, you hold a stronger view about what appeals to people in that niche.
You are the niche, so you’ll have a better idea on what your audience wants. You’ll start to find gaps in the market you can capitalise on.
This isn’t to say there’s anything wrong with finding inspiration from other sellers. By all means, collect creative ideas from other designs. But never copy.
More often than not, when people copy it’s usually a poor imitation of the original. And why would a customer spend money on a poor imitation rather than the original?
No matter what business you’re in, the goal should always be to innovate and improve on what’s currently in the market. The goal is to make yours BETTER.
So ask yourself: What passions/interests/hobbies do I have that I can create a business around?
You’ll be surprised at just how fun and motivating it will be to start your online business.
Ready to find your niche?
Whether you want fast profits from trends, or steady profits from evergreen niches, there are so many ideas to explore.
Pick one out of the list or find something you personally love to build your business around.