Not sure how to drive traffic to your dropship website? Here are 5 top traffic sources that you can use to explode your online business with buyers.
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Too often, I see newbie dropshippers getting bogged down with unimportant things.
They spend hours finding the ‘perfect’ domain, picking the right colour for their brand, or agonizing over what theme would look best for their storefront.
BUT, in doing so, they end up ignoring that one thing that matters most in any business: TRAFFIC.
It doesn’t matter how professional your store looks, how big of a niche you have, or how cool your logo is: If you aren’t driving traffic to make sales, you don’t have a business.
With that in mind, how do you drive traffic?
If you’re a loyal subscriber to Wholesale Ted, you probably know one of the answers: traffic from Facebook, Instagram, YouTube or even Google.
However, while ALL of these can be great and have their own advantages, not all of them are suitable for all types of online businesses…
…so if you pick the wrong one to focus on, you could end up wasting a bunch of time and money.
On the other hand, picking the RIGHT traffic source can explode your digital business to new levels of success.
That is why in today’s article, I’m going to go through each of the top five traffic sources. I will explain how each of them work and how YOU can use them to drive traffic and customers to your website or store.
Let’s dive in.
The Top 5 Traffic Sources
- Facebook Advertising
- Search Engine Traffic (SEO)
- Google AdWords
Traffic Source #1: Facebook Advertising
I’m sure almost all of you have a Facebook account, but just to be clear, I’m talking about these type of ads (see the image below).
Essentially, Facebook ads are the “all-around” traffic source for your business. They can be used to sell almost anything, and they have the advantage of being beginner friendly, low-cost, and easy to use.
The reason I call them “easy” and “beginner friendly” is because you don’t need to be an expert to see results.
Essentially, you just tell Facebook’s ad algorithm what you want to achieve and who your ideal customer is, and give them your ad image, video, and text… then they do the rest!
Once inside your Ad Account in your Business Manager, when you click CREATE to make a new ad, Facebook gives you choices of what you want your ad to do.
For example, imagine someone who wants to run a page filled with funny jokes and memes. If they were to create an ad, what do you think they’d want to achieve? Of course, they’d be looking to gain loads of likes, shares, and comments—or, in other words, to create an engaging ad. In this case, picking the ‘Engagement’ algorithm would put their ad in front of people it knows are more likely to do that.
On the other hand, you might run an online store, so you would want your ad to be shown only to people who are likely to BUY the item you are promoting. In this case, picking “Conversions” to study buyer activity would be a better suit.
What’s even better about Facebook ads is that you get to target the EXACT type of person you want to promote your ad to.
Back to our online store example, you may be selling products related to cats, so when targeting your ad, you can target people who have an interest in cats. This helps narrow down the type of buyer you want while increasing your chances of making sales.
At the same time, this also saves you money because you are spending your budget wisely; in other words, you are not going broad and displaying your ad to just anyone.
Overall, Facebook is a powerful yet easy-to-use platform that you can use to drive traffic to your online business — and this is why so many types of businesses use it.
Traffic Source #2: Search Engine Traffic
I’ll try not to get too technical on this. (No promises, though!)
SEO, otherwise known as Search Engine Optimization, is the method of gaining traffic from ranking highly in search engines.
For example, the world’s biggest search engine BY FAR is Google. This is what people usually think about when you say the word “search engine.” If you come to Google and type “shoe paint” in the search bar, you’ll see this website at the top of the list.
And they didn’t get to the top of the list by paying their way there: they got there for FREE.
Free, free, free — EVERYBODY loves free!
How? By using specific relevant keywords that MATCH what people are searching for — and by gaining high quality backlinks.
First, let’s explain keywords. (Again, I can’t promise you this won’t get technical!)
Imagine you run a blog called MasterYourDog that shares free advice for dog owners who find it challenging dealing with their dog’s behaviour.
You know people are having problems with their dog, because people are actively typing in the Google search bar things like ‘How to stop your dog from barking.’
And when people type this in, a load of websites show up that are linked to stopping bad dog behaviour.
But how did Google find this out?
Well, Google’s ‘algorithm’ matches websites that contain the words ‘How to stop your dog from barking’ to people’s search query. In other words, Google displays the most relevant websites.
This means that when you go to make your blog, you can create an article around these exact keywords, then have the algorithm rank you high in the Google search results.
And just like that, you gain loads of free traffic.
Of course, there are other factors that determine where you rank in the search results — such as keyword frequency or how optimized your page is — but this is the basis of how websites get free traffic.
We mentioned backlinks earlier, but what are they? These are links that one website gets from another website, and they have a big impact on a website’s ranking in search engine results.
Let me give you an example of how powerful backlinking can be. A month ago, we had Forbes link back to our website Wholesale Ted. Forbes is arguably one of the biggest, most widely known business platforms on the internet — alongside other websites such as Entrepreneur and Bloomberg.
And because Google knows Forbes is huge, they associate other websites that Forbes links to as ‘significant,’ which means that they trust them.
In doing so, the website that Forbes links to — in this case, Wholesale Ted — is now perceived by Google as valuable, which will now rank us higher in search engines.
This is why ever since Forbes linked to our website, many of our articles rank high (if not first place) in the search results.
Learning SEO is an effective skill to harness if you want to leverage free traffic. While there is a considerably bigger learning curve compared to Facebook traffic — and while it might take a little longer till you start seeing any results — opening a ‘floodway’ of free traffic to your store gives you an unfair advantage over other competitors. This is why SEO is so powerful.
Traffic Source #3: Instagram Ads
Similar to Facebook ads, Instagram is a powerful platform to drive traffic to your store.
Instagram ads are done right when are HIGHLY visual. On Facebook, you’ve potentially seen LONG text-based ads from business gurus, like this one.
Why? Well, Given you are in the right niche, having long text on Facebook can be highly effective.
On Instagram? This would do very poorly. An Instagram story, on the other hand, performs incredibly well.
I was even talking to my good friend Bren who runs a paid ad agency. We discussed how more and more Instagram ads are OUTPERFORMING Facebook ads when the right products are being sold.
In fact, Bren showed me a side-by-side comparison of two ad results. The top ad was the Instagram version, and the bottom ad was the Facebook version.
As you can see, both had the EXACT same targeting and video ad. Though while the Facebook ad had a higher click-through-rate, the Instagram ad had far higher conversions and made a LOT more money.
Traffic Source #4: YouTube Videos
Given that Wholesale Ted has over 280,000 subscribers at this point, I’m certainly not bad at generating traffic on YouTube from posting videos.
But like any other playing field, there are millions of players who do “okay” and only and handful that are truly GREAT.
And the secret to having a great YouTube channel is creating high-quality videos.
Yes, this does come at a cost. For example, at Wholesale Ted, we put in a lot of effort into each and every one of the videos we release.
On average, it takes us a week to draft, create, and release a video.
But by going that extra step to craft a high-quality video that adds incredible value to our subscriber…
…the rewards FAR surpass the effort.
For example, while YouTube AdSense is the primary way most channels make money, a lot of online businesses use YouTube as a gateway to drive traffic to their own website.
You’ll see that in every video we release, we promote and link to our free eBook that teaches people the six steps that all six-figure dropshipping stores follow
Sometimes, though, we may create a video tutorial that promotes a product or service that we use and that we believe will benefit our subscribers, too. And under this video, we leave an affiliate link — so when somebody clicks on this link and purchases the product, WE receive a commission sale.
Affiliate income is a large way we monetize YouTube, but it’s not the only way. You could drive traffic to a course, or an eBook you’ve written, or even promote an event you are running where you intend to land clients.
And this is actually low hanging-fruit. It is a good thing, because surprisingly very few channels actually have a ‘sales funnel’ as a way of generating sales, so they solely rely on the money earned through YouTube AdSense.
Traffic Source #5: Google AdWords
There is just one thing to keep in mind with AdWords though…
The ads aren’t the cheapest.
If Google AdWords was back in high school, it would definitely be that rich kid with the latest phone.
You see, with Google AdWords, there are two main types of advertising.
First, there is display advertising, where Google put ads next to content on websites.
And then there are the ads that show up when you search for specific keywords. These are the primary ads that people think of when you say AdWords, as these are usually the most effective.
Why? Because they are extremely, EXTREMELY targeted. Arguably, you could say that they are even more targeted than Facebook ads.
That’s because when someone types in a keyword like “couches for sale,” the individual is clearly in the mind frame that they WANT to buy a couch. So advertising your couches to them is seemingly a no brainer.
But the way Google AdWords works, it is basically a bidding war. You bid for search keywords against other advertisers, which drives up prices. And at $4 a click, that can add up very quickly!
It means that for lower-cost items like the camera mug below, it can be harder to turn a profit unless you have a very well-organized sales funnel that upsells customers to BIG orders. So I WOULDN’T consider AdWords to be a beginner-friendly traffic source for AliExpress dropshipping.
The Bottom Line
Whether free or paid, it’s important to decide which traffic source is KEY for your business. As we’ve seen, different types of traffic suit different stores, but trying all of them wouldn’t be a good move.
We recommend that when choosing a traffic source for your online business, learn and master it with laser focus before moving on or trying out another type of traffic.
Want to learn the blueprint wildly successful dropship stores follow to make six-figures?
Six Steps to building a six-figure Dropship Store
In this eBook, I’ve included:
- How just one “winning item” can earn $10k/month. Yep. A lot of people don’t realize this… but most stores make the majority of their money from just a handful of items!
- The right way to choose AliExpress suppliers. Picking the right AliExpress dropshipper is crucial to drastically reduce things like refunds. Learn how to pick the right suppliers.
- Why long shipping times DON’T matter. A lot of people are scared to start Dropshipping because of “long” shipping times. You’ll learn why this doesn’t matter inside.
- Why six-figure stores take ONLY 2 hours a day to manage. You’ll learn how they utilize apps like Oberlo to make their stores semi-automated, making managing orders super simple!