A good Facebook ad is the “secret” to exploding your store into life and making mega profits. Here are six Facebook ad tips you can steal to guarantee success with yours too.
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The “Facebook ad” is the secret to turbocharging your store with lots of SALES.
Consider it the “red button” that suddenly chugs the money machine – your store – ON and explodes everything into life.
It’s where “hyper-traffic” lies.
Yet, with SO much traffic available, Facebook is growing at a rapid rate, and vendors are constantly fighting against each over this traffic…
Basically, Facebook is being flooded with more competition.
So knowing how to stand out from the crowd with your ad is crucial for winning over your target audience, and creating a ‘winning’ ad. (This is even more crucial for beginners)
Long are the days gone where you could simply create a normal ad yet still be able wrench in a large return on investment.
Facebook are constantly making new changes to their system, especially in regard to advertising rules.
Which is why knowing the best strategies and techniques to crafting a winning Facebook ad is fundamental to having any success in driving traffic to your store (and turning them into customers).
That is why in this post, I’m excited to share with you six Facebook ad tips you can apply to your ads to help you increase your click-through-rates, boost your conversion rates, and make more MONEY.
Let’s get started with…
Tip #1 Spy on Your Competitor Ads for Free Using the Search Bar
One of the easiest ways to see if a product has potential is to see if your competitors are having success with it through spying on their ads. There are great paid products to help you spy on your competitors but you can do it for free using the search bar if you are on a budget.
To do so, go to the search bar and type in something like “50% off unicorns.”
You can replace “free shipping” with some other type of common offer like 50% off, and replace “coffee cups” with whatever item you are dropshipping from Aliexpress.
Now Facebook will search for posts that include this text. Most likely, posts that use these types of words/phrases in them are ads, so you can go through and spy on posts that have a high engagement.
Something to keep in mind is that just because a post has a lot of engagement doesn’t mean it was necessarily profitable, it just means that quite a bit of money was spent on it. Sometimes people will spend money on ads that don’t work – so it’s not a fool proof way to see, but it helps.
Tip #2: “Product Conversion” for your Facebook Objective
When doing Aliexpress dropshipping and creating your ads, you’ll be able to select an objective for your ad. This is the objective that Facebook will focus on. The only objective you should select is “conversion” – specifically, a product conversion.
In addition, you can also set it up so that each of your individual products has their own product conversion pixel. If you go to this extra effort, it will help Facebook put the ad in front of the right audience specifically for that individual product.
Tip #3: The Higher Your Ad Budget, the Better Quality Visitors You’ll Target
On Facebook, not all users are equal.
Some users engage on posts a lot, and others click on ads and buy things from ads shown to them on Facebook.
On the other hand, some users don’t engage much, don’t click on many links and are less likely to buy things from ads they are shown on Facebook. Users that engage a lot cost more to be advertised to compared to those that don’t.
When you start advertising on Facebook with a small ad budget ($3-5/day) you’ll initially have your ad shown to lower-quality users because they are cheaper and Facebook doesn’t want to blow your budget.
As you scale your advertising to $40-200/day, you’ll hit higher quality users, and once you scale to $200+ day you’ll hit the most engaged users.
You need to slowly scale up your campaign to hit the right user base for your ad so that you can discover what Fred Lam, founder of Zero Up, likes to call the “sweet spot.”
Tip #4: Don’t Get Penalized by Audience Overlap
When advertising on Facebook and testing multiple products, if you use the same audience targeting for each product, you’ll risk your ads overlapping and competing with each other. If ads start to compete with each other, then the CPM will skyrocket.
To avoid this, try and create unique targeting for each product you test if possible, and exclude the interests you targeted in your other ads.
Tip #5: Be Aware of “Forced Likes” and “Likes by Association.”
When selecting your Facebook targeting, you will encounter broad keywords like “Coffee.” Broad keywords like this will target a huge range of people, plenty of which don’t actually like coffee, because of “forced likes” and “likes by association.”
For example, you may not like coffee, but you might click like on a post your friend made about drinking a great cup of coffee because you like your friend and like that they are enjoying it. Because you clicked like on a status related to coffee, you’ve now sent a signal to Facebook to include you in this broad targeting.
To avoid this, look for keywords that are targeted. You can identify targeted ones by selecting long-tail keywords and keywords with lowercase letters that don’t use any uppercase letters.
For example, say it were these pug socks you were advertising on Facebook.
A broad keyword would be something like ‘Pugs.’ Though a long-tail targeted keyword could be something like ‘pug lovers.’
Using targeted keywords like this helps to narrow down your audience further, which means your ad gets shown to the RIGHT audience; customers who are active buyers and want to be shown your ad.
#6 Of Our Facebook Ad Tips: Focus on the Important Information in Your Facebook Analytics Account
Inside your analytics account, Facebook gives you a lot of data, yet a lot of it is unhelpful and unnecessary to dropshippers.
When running your ad, focus on these 4 metrics when analysing if a product is performing well and create your own custom column of data to analyse:
1) Cost per purchase (CPP)
2) Cost per click link (CPM)
3) Click through rate link (CTR)
4) Cost per miles (CPM)
Want to learn the blueprint wildly successful dropship stores follow to make six-figures?
Six steps to building a six-figure Dropship store:
In it, I’ve included:
· How just one “winning item” can earn $10k/month. Yep. A lot of people don’t realize this… but most stores make the majority of their money from just a handful of items!
· The right way to choose AliExpress suppliers. Picking the right AliExpress dropshipper is crucial to drastically reduce things like refunds. Learn how to pick the right suppliers.
· Why long shipping times DON’T matter. A lot of people are scared to start Dropshipping because of “long” shipping times. You’ll learn why this doesn’t matter inside.
· Why six-figure stores take ONLY 2 hours a day to manage. You’ll learn how they utilize apps like Oberlo to make their stores semi-automated… making managing orders super simple!