Dropshipping store reviews are great way to learn from others wins, losses and mistakes. Here’s what we had to say about John’s dragon mythology store.
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Do you know what’s better than learning from your mistakes? Learning from other people’s mistakes.
And that’s why today, John, a loyal subscriber of ours has asked for us to review his store Dragon Slayer’s Chest. This is a store built around the Dragon medieval mythology niche.
We looked at the good, bad and ugly of this store. But this time, we compared it to a similar store and niche that is making sales, Norse Blood, as a mirror to help reveal what John was doing wrong in his store.
Whether or not you own a dropshipping store, this store review is a great opportunity to learn what works in dropshipping and what doesn’t. And how you can apply our advice to your own store now or in the future.
We narrowed down this review down to three questions:
- Did John pick good, unique products to dropship?
- Do you have an effective advertising strategy to drive customers and sales?
- Question 3: Is your store designed well? Does it look trustworthy?
And each question comes with an insightful takeaway to learn from John’s mistakes, so you can arm yourself to build a better dropshipping store.
Let’s get started!
Question 1: Did John pick good, unique products to dropship?
Products are the lifeblood of any successful dropshipping store. And sourcing the right product is a step that should not be rushed.
John hit the nail on this one. In fact, with just a glance at his jewellery section, you can definitely sense a cool, mysterious and novel feel to his products.
But while his products score a 10 for being unique, some of them were not exactly relevant to the Dragon niche.
Like these candy skull earrings. The candy skull niche is based on the Mexican holiday of the day of the head.
But Dragon mythology has nothing to do with Mexican mythology. Both are completely different niches. Yet, John has mixed both in his store, making his product selection appear a little out of place.
Takeaway: Keep the theme of your items closely related to your niche. Don’t select any random item just because it ‘fits in,’ because this can put off visitors who land on your website. And it also shows a lack of professionalism.
Helpful link: How to pick winning products with dropshipping
However, looking at John’s other products, there were a few viral worthy products that have been incredibly popular in the past when advertised on Facebook. Like this ring here.
These rings have a huge, passionate fan base. And dragon lovers go crazy over them.
And it’s why the winning store, Norse Blood, have had a lot of success on Facebook advertising the same exact ring.
Not only did their ad go viral, but their product page is also worthy of credit. Though from a glance it does not look much different from John’s product page, it is missing something critical that Norse Blood has.
Could you guess what it is? The answer is that John’s product has no description. All he has really done is listed the features of this product. And these weren’t even done by himself. He simply copied and pasted them from Aliexpress into his own store.
Takeaway: Having a product description is absolutely required. But not just any description. A compelling one. One with good copy and emotive language of the products’ benefits that ignites a person’s desire to buy.
Question 2: Do you have an effective advertising strategy to drive customers and sales?
When it comes to dropshipping, the most effective advertising strategy for fast sales is paid advertising.
But John did not use paid advertising. Instead, he created an Instagram page to drive free traffic to his store.
Could this work? Maybe. But for John, who only had his store open for four weeks, there’s no surprise here why he wasn’t making any sales.
On his page, John was posting dragon-related posts to his account, and with the help of hashtags, he built his following up to quite a decent fanbase. This strategy works, and is also an effective way of driving free traffic to your store.
So why didn’t it work for John? He only had been doing it for a month! Other pages that use this same strategy have usually spent a lot of time building, maturing and growing a big fan base before ever showcasing products on their page.
The trade-off for free traffic is time — especially at the start. And the fact that John had only been doing this for one month, clearly explains why he’s had little to no success with this method.
Not only is one month too little of a time to grow traffic and gather conversion data, but the quality of traffic isn’t going to do so well either.
The better solution for John would be to use paid traffic, such as Facebook advertising. This way, he would be able to bet target a relevant audience, which would’ve enabled him to make sales faster.
Takeaway: If you want to make sales quickly, scale faster and analyze how much traffic you are driving to your store, paid advertising is much a better strategy. While free traffic is great, it takes a lot more time to build a following, let alone sales. Free traffic is very much a waiting game.
Helpful link: 6 Facebook ad tips for Aliexpress dropshipping stores
Question 3: Is your store designed well? Does it look trustworthy?
Having your store look professional is important. But not so important.
What do we mean by this? Well, in dropshipping, a lot of profitable dropshipping stores out there don’t necessarily look the most polished. In fact, many of them have design flaws.
Norse Blood’s product page has all of this ugly, empty white space. It doesn’t look the most appealing at all.
But yet they are still able to overcome these design flaws. Because other elements in their site have been done extremely well.
Norse Blood have put in a tremendous effort into Norse mythology on their site. For example, check out this ring. In the product description, they even link to specific dragon stories related to the ring.
They’ve turned a simple Aliexpress good into a powerful, sacred and niche-related ring. You can see here that Norse blood aren’t just selling products. They are selling the story behind it.
John, however, has the exact same product. But he has no story behind it, and only features specifications of the ring. Both stores are selling the same ring. But in a completely different way.
A lack of knowledge in John’s product description means visitors to his store would be a little hesitant to trust. However, Norse Blood have proved themselves to be trustworthy, through showcasing their knowledge of their niche.
Takeaway: You need to give people need a reason to buy. And if you can’t give them a reason, why should they buy from you?
Because of Dragon Slayer Chest’s lack of effort to embody the niche, when visitors see his design flaws, they are more likely to be put off. In fact, we were when we saw his banner image. It was way too ugly!
But, in fact, John actually could’ve got away with this if he had put a little more effort into going deep with his niche. The same way Norse Blood had.
Another flaw picked out was the image the “top picks women” section on his homepage. This was completely irrelevant to the Dragon niche. And even gives off the impression to customers that the site is not finished yet.
It’s always the best option to create a store that looks professional to customers. This is a powerful way of gaining trust before selling any of your products. And trust is a powerful way of influencing people to buy from you.
Want to learn the blueprint wildly successful dropship stores follow to make six-figures?
6 Steps to Building a Six-Figure Dropshipping Store
In it, we’ve included:
- How just one “winning item” can earn $10k/month. Yep. A lot of people don’t realize this… but most stores make the majority of their money from just a handful of items!
- The right way to choose AliExpress suppliers. Picking the right AliExpress dropshipper is crucial to drastically reduce things like refunds. Learn how to pick the right suppliers.
- Why long shipping times DON’T matter. A lot of people are scared to start Dropshipping because of “long” shipping times. You’ll learn why this doesn’t matter inside.
- Why their stores take 2 hours a day to manage. You’ll learn how they utilize apps like Oberlin to make their stores semi-automated… making managing orders super simple!