Do you want to know how to increase sales on eBay? I’ll let you in on a secret: eBay users don’t expect auction listings to be professionally designed, perfectly crafted advertisement worthy of a prime spot during the Superbowl. They don’t need (or expect) bling.
The large majority of listings on eBay are still very “homemade” looking, so you can easily outsell your competitors without investing a lot of time and money into creating your listings.
Having said that, here are 6 tweaks and ways you can improve your auction listing to really help convince people to buy:
How to increase sales on eBay with clarity tweaks
On average, an eBay user glances over a listing for 7 seconds before making a decision on whether they will take action (purchase the item, watch it, leave a question etc) or leave.
Always design your eBay listings to be easy to scan. You want to make it easy for them to know the most important bits of information at a glance.
- Don’t write a big wall of text. When people are in a hurry, they don’t want to read a big fat paragraph. Break your information down into bite sized chunks. Use bullet-points and sub-headlines where appropriate.
- Put the most important information at the top of the listing. This is the same thing that news articles do… the most basic and important facts at the top, and then more information later for people who are still hanging around and interested. This way your customer can quickly see that your product is what they’re looking for.
- Make it clear if you ship internationally in your listing. For each country you ship to, add a picture of a flag to your listing. They can be small – but as long as they are there, they instantly let the viewer know that you cater to them.
How to increase sales on eBay by reducing buyer anxiety
One of the biggest challenges to selling online is that the customer has to take a leap of faith and buy from you without meeting you in person. How do they know that they can trust you to send them the item after they’ve given you the money? Here are some easy tweaks you can make to reduce this anxiety and make them more likely to buy.
- Include a photo of yourself or your place of business (if you have one) in your eBay listing. Your photo doesn’t have to be a professional photo, but it should make you look like a professional.
- Draw attention to your feedback. If you have a lot, you can simply mention how many happy customers you have. If you don’t have much yet, quote particularly positive feedback in your listing.
- Give yourself a “home”. If you are web-savvy, creating a small website or creating a Google Places listing for your business is a good way to prove to customers that you are a real business. A simple web template and a website domain name can give you a professional image for under a hundred bucks. (That’s less than a cheap suit.)
Put yourself in your customer’s shoes
When people ask me how to increase sales on eBay like I have, my advice is to take a good, honest look at your listing and think about whether you would feel comfortable buying from that listing.
Don’t forget to take a look at your competitors — the other products selling in your category — to see what they’re doing in their listings. Chances are, your customer will have seen your competitor’s listing as well. Make sure you stack up well!
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