Which platform is better for ads: Facebook or Instagram? This article compares the advertising power of both platforms.
Watch the video below:
Facebook and Instagram are two incredible platforms.
Each platform share a virtual population of more than one BILLION people.
It’s no surprise why both Facebook and Instagram ads are goldmines for driving traffic to your online store. But which platform is better?
Ultimately you want to market on a platform that best rewards your marketing efforts. This could be more sales, leads or brand exposure, depending on what your goals are.
In this article, we are going to compare both Instagram and Facebook ads to find out which is the better platform to market your products.
Whether you own a dropshipping store, or want to start one, this article will give you a better insight on how each platform works, and each of their pros and cons by answering the following questions:
- Which is the easiest for newbies to make money?
- Which is the cheapest for beginners to get started?
- Which makes the most money?
- Which traffic method is the most scalable?
- Which is the easiest for newbies to use?
- Which is the most passive?
By the end of this article, you should have a better idea of how both platforms work and a clearer view on the better option for your marketing goals.
Let’s first dive into this article with question number one.
Which is the easiest for newbies to make money?
One of the reasons that Facebook ads can be a challenge for beginners to make money with is because of the issue of trust.
You are trying to create ads and then place them in front of users who have never seen you before, never interacted with you and don’t know who you are.
In addition, you are also asking them to hand over money to you, and to believe that if they give you money that they will get an item in return: all of this requires trust.
But with Instagram shoutouts, you do not have the same issue of trust. Why? Because the Instagram influencer has already amassed trust by building up their audience.
When they advertise your product, they are advertising it to a following that already knows who they are, have interacted with them and like them enough to follow.
Which is the cheapest for beginners to get started?
As a beginner who is ready to start advertising on Facebook, you should be prepared to invest at least $500 into running ads for your products.
The main reason for this is because you need to be willing to run a lot of ads before you find a winning product.
As outlined in this popular article, we recommend being prepared to run at least twenty ads. And as each ad costs $20 ($5 split between four days), in total it will cost you $400 for the ads.
On the other hand, you can negotiate with smaller influencers that have 50,000-150,000 followers to promote your products on their page. And this’ll usually cost you anywhere between $10-20.
You are also more likely to make sales along the way as it’s easier to get conversions, since customers already trust the influencers.
Which makes the most money?
In the beginning with Facebook ads, your return on investment (ROI) is going to be very low.
That is because when you run low-cost Facebook ads ($5 or less), the algorithm places your ad in front of ‘low-value’ users. This is so you don’t run out of ad spend quickly. And why it’s considered lucky to break even or make a small profit on an ad.
But this is not all so bad. The main goal isn’t to make a profit now, but find products that will make a profit in the long-term. This is when your Facebook pixel has ‘seasoned’ and places your ad in front of people that are highly likely to buy your product.
This power to scale ads Facebook is why several successful dropshippers use this method to make millions of dollars.
On the flip side, Instagram shoutouts don’t have the power to scale the way Facebook ads do. You are simply paying someone with a big following to post your product on their page. These are just one-off purchases, not scalable campaigns.
Which traffic method is the most scalable?
So we know the answer to this is Facebook based on the answer above.
But it’s not just because of the fact that it’s easier to scale ads. Another reason is because of the fact that Instagram has a limited audience.
It is not profitable to advertise to general Instagram stores because while there will be some people in the followers that are interested in your product, most people won’t be. You need to stick to niche-specific pages, and there are limited numbers of these.
With Facebook, once the pixel has collected enough data about the types of visitors that purchase from you, it can start to bring in profitable traffic from GENERAL audiences. This is how you can reach so many people and scale massively.
Which is the easiest for newbies to use?
Setting up Facebook ads is quite technical. With Instagram shoutouts though, you use more “soft skills.”
The process of finding good pages to advertise on is easy, and after this all it comes down to is negotiating with the page.
With Facebook you need to do lots of technical tasks like installing pixels, selecting targeting, clicking the right settings and even writing ad copy.
Usually the Instagram influencer does this for you. Which is why beginners often find it easier to set up an influencer campaign.
Which is the most passive?
Instagram shoutouts require that you negotiate, plan out and organize ads for each week. With Facebook ads, once you’ve got a winning ad – there isn’t anything you need to do unless you want to. It’s good to do things like test products, test ad creatives and things like that – but the same goes for Instagram. You should always be testing. And it’s a LOT easier to test on Facebook than it is on Instagram.
The Bottom Line
So, what platform would you pick?
Facebook has the potential to rapidly scale ads, but also takes considerably longer to see them turn into a profit. Using Facebook effectively also requires more knowledge, experience and technical skills compared to Instagram.
On the other hand, Instagram has more flexibility to its advertising. Influencers with big followings make it easier to see immediate sales. The main downside to Instagram is you can’t scale ads into big profitable campaigns, so make less money than Facebook in the long-term.
If you’re not so technical, Instagram may be a more comfortable option for you. Whereas Facebook may be a better option if you want to create a scalable campaign. Overall it’s important you decide what traffic source is best for you based on your marketing goals and personal preference.