Struggling to make sales? Answering “no” to one of the 15 questions below might reveal the reason why.
Watch the video below:
Question 1: Can Your Products Easily be Found in a Mall?
A lot of people try and dropship generic items like clothing. But this a big mistake.
Instead, you want to focus on adding items to your store that are unique and will appeal to a particular niche.
For example, if you chose the coffee niche to build a store around, you’ll want to add items related to this niche.
Not only does this encourage people to buy because they’ll have a strong reaction to seeing it, but it increases their perceived value.
Question 2: Do You Have Good Product Ad Images?
Images have been proven to be the most important part of the Facebook ad.
Do you have sharp, clear images that clearly show what is unique about the product that you are selling? If you don’t, source some photos through Aliexpress or by hiring a photographer to take professional photos for you.
And for some products, a video may be necessary to show how it works.
Question 3: Do You Have Good Product Listing Images?
Images are also the most important part of the product listing. Try and find images that are high-quality (big enough for the customer to be able to zoom in on them).
Not only do pictures help to convert more customers, but they also help to overcome people’s objections.
For example, a lot of customers don’t want to rely on a single image to make their decision of whether to buy. They want to see an image from all angles so they can get a realistic view of how the item will look in real life.
To add on this, a great strategy is to show the product in a real-life context (e.g. have a mug sitting on a table). Not just photos of it on a white background.
Question 4: Do You Have a Custom Colour Scheme?
The right colour scheme has been shown to help build the “personality” of a brand. Though this step doesn’t need to be complex or agonized over.
Simply picking 2 colours to build your store around is enough.
Question 5: Does Your Store Have a Custom Logo?
A custom logo is essential for building a brand into your store. Not only does it help customer’s to distinguish your store, but it also creates trust. And trust can go a long way in turning a visitor into a high-paying customer.
You can have one professionally made by a logo designer on sites like Fiverr for just $5. Or if you don’t have a budget, you can simply create one by yourself using sites like Canva.
Question 6: Does Your Product Appeal to a Certain Niche?
Without knowing exactly what your niche is, you risk creating a “diluted” store that appeals to a bunch of different customers.
When you know your niche and it’s type of customer, advertising becomes a rather easy job. You’re clear on what audience to target, instead of aimlessly targeting interests you ‘think’ might want to buy. While wasting a lot of time and money in the process.
Make sure that for each item you are advertising on Facebook, they each appeal to a certain niche. This will encourage people to impulse buy out of emotion at wanting the item.
Question 7: Did You Add Scarcity to Your Product Ads?
Scarcity is a powerful strategy to make customers act with more urgency. It’s a timeless psychological trick never fails to work.
Make sure that you add some form of limited discount to the products that you advertise with Facebook ads. It could be “50% off for a limited time,” or offering the product as “free” (just-pay-shipping) to a limited number of people.
Also, using Shopify apps such as Hurrify to create countdown timers on your product pages, is a powerful way to add scarcity to your offers.
Question 8: Did You Add Scarcity to EVERY Product You Are Selling?
Countdown Timer’s work great — until you abuse it by slapping them on every single page.
Guys, customers aren’t stupid. So don’t treat them like they are!
If you use countdown timer for every product page, customers will realise this, and the illusion of scarcity will be ruined. The customer won’t trust you and you’ll lose the sale.
The solution to this problem is rather simple: Limit which pages you put them on.
If you do want to test a lot of products with scarcity timers, make a copy of all your product pages and put the timer on the duplicates.
You can then put those product pages in a separate collection that you do not add to your store menu.
That way, you can directly link customers to pages with the scarcity timer without the risk of them finding the original product page in your store.
Question 9: Did You Add 20 Products to Your Store?
Adding in at least 20 products is important for making your store look professional and to build trust.
Not all of your products will make sales. In fact, the majority of your sales will only come from one or two products.
But having only two or three products now makes your store look half-finished. Have you ever bought, or tried to purchase an item, from a store with only two or three products?
If you wouldn’t, a lot of people wouldn’t too. A lot of people get lazy and add only a few – so don’t make this mistake.
Question 10: Have You Added Product Descriptions?
A lot of people overlook just how powerful a product descriptions can be in persuading a prospect to buy.
But this is another opportunity to convince customer’s to buy your product or service. With the write copy, focused on the benefits to the customer (and not the features), you can turn what first seemed an ordinary product to one that people are clamouring to buy.
A nice product description length to aim for is 2 short paragraphs that are just 2-3 sentences long each.
Question 11: Have You Tested 20 Products?
On average, we have discovered that it takes twenty products to find your “winning” item.
But we also found most people are not willing to test 20 items. They become discouraged after five tests, then give up and abandon their store.
But y’know what? That’s great news for you! Because those who give up early, miss out on finding that winner, because they were not patient enough to learn and test. Be patient and be willing to test at least 20 products to find a winning item.
As the saying goes, “It’s a marathon not a sprint.” This holds true in this case. Those who are willing to play the long game always win. And those who are too impatient, end up missing out on finding that winner.
Question 12: Did You Run A Like Campaign to Your Facebook Fan page
Social proof is one of the biggest factors to make someone buy from you. And a great way to exercise this is to build some credibility on your Facebook fan page. Even though it may not seem important, it goes a long way in building trust with future customers.
Run a small $6-10 like campaign to your fan page to give it some likes. This will help build trust with potential customers through social proof.
Question 13: Do You Have Trust Words & Emblems in Your Store?
Trust emblems are an easy way to gain “trust points” with your customer. These are credit card logos many stores use to communicate trust and security with customers.
A free app like Free Trust Badge is great to start off with. By connecting your brand with one they already trust, customers feel more secure when purchasing from your store.
Question 14: Are Your Products Priced at $15 or Less?
It’s a lot easier to sell cheap products on the front-end, rather than expensive ones – for two main reasons.
The first reason, is because getting a customer to spend a lot of money, requires a lot of trust.
The second reason is because we’re aiming for impulse purchases. And it’s far easier to do this with low priced items.
Think about your local supermarket. Remember adding the extras – the gum, candy, the chocolate – to your basket just as you were about to pay at the till? That’s exactly what we’re doing here.
For beginners, $10 is the perfect price to start off with.
Not only because you’ll be more likely to convert those impulse buys, but our customers also hit that psychological barrier: going from single, to double digits.
This is the sweet-spot pricing for impulse purchases. Sell low-cost items that you can price for no more than $15.
Question 15: Have You Done a Test Purchase?
And of course, if you aren’t getting any sales – do a test purchase in your store. You might find that the reason nobody is buying anything inside your Shopify store is because no one can!
Want to learn the blueprint wildly successful dropship stores follow to make six-figures?
The 6 Steps to Building a 6-Figure Dropshipping Store
In this eBook you’ll discover:
- How just one “winning item” can earn $10k/month. Yep. A lot of people don’t realize this… but most stores make the majority of their money from just a handful of items!
- The right way to choose AliExpress suppliers. Picking the right AliExpress dropshipper is crucial to drastically reduce things like refunds. Learn how to pick the right suppliers.
- Why long shipping times DON’T matter. A lot of people are scared to start Dropshipping because of “long” shipping times. You’ll learn why this doesn’t matter inside.
- Why six-figure stores take ONLY 2 hours a day to manage. You’ll learn how they utilize apps like Oberlo to make their stores semi-automated… making managing orders super simple!
